Sonos Beam Ultra Lands at $699 With True 7.1.2 Atmos and AI Dialogue Boost

Sonos is back on the hardware calendar with the Beam Ultra, a premium refresh of its mid-size soundbar. Engadget reports pre-orders open now for a September 29 ship date at $699 suggested retail. Headline audio: “true” 7.1.2 Dolby Atmos rather than the virtualized spatial tricks of earlier Beams, plus AI Speech Enhancement that tries to keep dialogue intelligible when the mix gets busy.

The company also unveiled Ace Ultra headphones in the same wave. After the 2024 app meltdown and a quiet 2025, this is Sonos trying to re-earn living-room trust with a concrete SKU and ship date — not just another software apology tour.

Source: https://www.engadget.com/2248155/sonos-unveils-new-beam-ultra-soundbar-with-true-7-1-2-dolby-atmos/