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Home ComputersRoku Ships Its First OLED TVs From $999
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Roku Ships Its First OLED TVs From $999

Roku’s first OLED TVs are here — Pro Series from $999, LX from $1,299 in October

by Roronoa Zoro
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Roku has launched first-party Pro Series OLED and Pro Series LX OLED televisions, moving the streaming-box brand into premium panel territory. 9to5Google reports the base Pro Series OLED starts at $999 for 55-inch (65-inch also listed), with LX models due in October from $1,299. Features called out include Automatic Game Mode for consoles and a 144Hz refresh path aimed at lower lag.

Availability is “now” on the base OLEDs. For living-room shoppers, Roku is no longer only a stick or OS license — it wants the whole wall, competing on OS familiarity plus OLED picture instead of mid-tier LCD alone.

Source: https://9to5google.com/2026/09/01/roku-launches-its-first-oled-tvs-available-now-starting-at-999/